DIFFERENCES IN PACKAGES
RESOURCES FOR USING MORE CHANNELS
Creating content for Facebook is not the same as creating content for LinkedIn or, even less for blogging communities or press.
In the same way, time is distributed differently when there is only one ads campaign or when you have 3-4 campaigns on different channels on which the content must be presented differently and also the implementing manner and for each channel’s different types of audiences.
RESOURCES FOR ADS CAMPAIGNS
In order to optimize ads campaigns there is the need for constant watching and clicks so that they can be optimized in real time along with observations about the behavior and reactions of the targeted audience, for days.
RESOURCES FOR CREATING THE RIGHT CONTENT
And also for creating the content there is a need for understanding and analysis in real time for what the best form of creating and releasing specific information and texts online. So these actions are constant work and need time resources and attention.
The activity has a deeper insight and a more intense activity even more when it is concentrated in the online environment, where the target is hiding behind a screen. This activity is intense even when we are attacking only one channel. When all these are combined, the work load is bigger, so the more channels we have, the work grows exponentially, the resources also and these are a few reasons for the differences between the 3 quotations
WHY SOME OF YOUR OTHER CAMPAIGNS MIGHT HAVE GONE WRONG
A lot of creatives and specialists calculate budgets without taking into consideration the importance or the attention and this is how weak, below average results are generated, decreasing in this way the value of the campaign in general, and also the results of each budget given for paid media. That is why we recommend to invest in the people and the right practices at the right time and not spend more to correct practices that translate into a bad implementation at any given time.