
WE HAVE BEEN HELPING IN
EMPLOYER POSITIONING & IMAGE CONSULTANCY
COMPANIES SUCH AS
You don't know where to start for bringing more relevant candidates? Or, perhaps you need to do an analysis to find out how you can be a more attractive or trusted employer? Or you need a partner in taking care of your social media, job ads or career page?
Then there are a few things we can do for you. One of them includes getting better candidates for you. The other is being your partner in strengthening your employer brand.
Or, for short, EB4U - image strategy, implementation of advertising campaigns, social media management & employer reputation.
SOME EXAMPLES OF
OUR SERVICES
EMPLOYER BRAND MANAGEMENT
SOCIAL MEDIA, MATERIALS & FACE LIFTS FOR YOUR ONLINE PRESENCE
SOCIAL MEDIA
& OTHER CHANNELS
FROM
EUR 600/MONTH*
FACE LIFT AND MANAGEMENT OF SOCIAL ACCOUNTS
-
Boosted attractivity through targeted message for targeted audience, clearness on on what you offer, company identity, benefits etc.
*We can calculate packages according to the working volume or temporal limits (costs can start at 600 EUR/month)
WEBSITE
+
SOCIAL MEDIA FACE LIFT – COPYWRITING & DESIGN
EUR 1750
COPY
Boosted attractivity through targeted message for targeted audience, clearness on what you offer, company identity, benefits etc.
VISUAL
Modern professional look in accordance to your industry and identity for ensuring trust and increasing time spent on website for reading info
VISUAL
MATERIAL
STARTING FROM
EUR 75 / CONCEPT
SIMPLE VISUAL LAYOUT
-
Graphics made with pre-owned illustrations / images
-
3 days
-
3 modifications by request
75 EUR
GRAPHIC VISUAL LAYOUT
-
Digital drawing & creation from scratch
-
3 days
-
3 modifications by request
150 EUR
FACE LIFT FOR WEBSITE
EUR 0.30 / WORD
COPY, CONTENT & SEO
-
Copy & content with research on key words for search optimization
BETTER RESULTS THROUGH
MONTHLY CAMPAIGNS
FULL SERVICE CAMPAIGN IMPLEMENTATION
EUR 2100/MONTH
CONTENT
Daily content for all types of targeted media channels
ADS CAMPAIGNS
Daily administrating ads campaigns on all channels in real time
Implementing, monitoring and optimizing in real time for campaigns on all channels (e.g.: postings daily on each channel)
GRAPEVINE EFFECT
Word of mouth marketing actions through initiating contact and info transmitting human to human in communities
PR
PR in blogging/press communities
CONTENT
Creating articles
PREMIUM CAMPAIGN IMPLEMENTATION
EUR 1500/MONTH
CONTENT
Daily content for 2 types of targeted media channels
ADS CAMPAIGNS
Daily administrating ads campaigns on 2 channels in real time
Implementing, monitoring and optimizing in real time for campaigns on 2 channels (e.g.: postings daily on Facebook and LinkedIn)
BASIC CAMPAIGN IMPLEMENTATION
EUR 1000/MONTH
CONTENT
Weekly content for 2 types of targeted media channels
ADS CAMPAIGNS
Administrating twice a week ads campaigns on 1 channel in real time
Implementing, monitoring and optimizing in real time for campaigns on 1 channel (e.g.: postings once or twice a week on Facebook and LinkedIn)
EMPLOYER BRAND
STRATEGY & IDENTITY
POSITIONING AND IDENTITY
EUR 2000
MARKET RESEARCH
Finding out what the image is: analysis of reputation, research on competitors, feedback from candidates, employees, management etc.
DEFINING THE BRAND
Defining the brand’s identity, the company’s vision, mission, core values, analysis, the key concept of the campaign (core message, targets, adaptation etc.)
DEFINING THE TARGET
Defining the targeted candidates & prospects
CALCULATING THE FUNNEL
How many people know the brand, how many people are attracted, how many people want to visit, how many apply for job opportunities, how many return etc., candidates/month,/year, how many return
STRATEGY – PROMOTING
PLAN
EUR 1500
6 MONTHS PROMO STRATEGY
-
Defining the current business situation,
-
Setting business objectives,
-
Defining current marketing situation,
-
Setting marketing objectives,
-
Defining approach on strategies and tactics, necessary resources and risks
-
Choosing the best promoting channels for specific periods of time
THE CREATIVE CONCEPT - COPYWRITING
EUR 900
COPYWRITING - THE CREATIVE CONCEPT
The center message, key creative concept of the campaign – strategic communication
STRATEGY - COMMUNICATION
EUR 1500
6 MONTHS COMMUNICATION STRATEGY
-
Concentrating on each relevant channel; it includes analysis and impact previsions
-
Adapting the strategy for each category of opportunities,
-
Material design
-
Positioning as a top brand with top opportunities
THE CREATIVE CONCEPT - VISUAL
EUR 750
DESIGN - THE CREATIVE CONCEPT
Design for material posted on different channels – modern look in accordance to your industry and identity
It includes:
-
5 key visuals
-
3 secondary visuals
-
the campaign manual with the definition of the concept and how it can be used later on to maximize the brand identity (advisable to be used when starting a campaign targetting impact on image or communication or for supporting a TV campaign in online or offline)