A NEW PROJECT

FOR YOU!

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WE HAVE BEEN HELPING IN

EMPLOYER POSITIONING & IMAGE CONSULTANCY

COMPANIES SUCH AS

You don't know where to start for bringing more relevant candidates? Or, perhaps you need to do an analysis to find out how you can be a more attractive or trusted employer? Or you need a partner in taking care of your social media, job ads or career page?
Then there are a few things we can do for you. One of them includes getting better candidates for you. The other is being your partner in strengthening your employer brand.
Or, for short, EB4U - image strategy, implementation of advertising campaigns, social media management & employer reputation. 

SOME EXAMPLES OF

OUR SERVICES

EMPLOYER BRAND MANAGEMENT
SOCIAL MEDIA, MATERIALS & FACE LIFTS FOR YOUR ONLINE PRESENCE
SOCIAL MEDIA
& OTHER CHANNELS
FROM
EUR 600/MONTH*

​FACE LIFT AND MANAGEMENT OF SOCIAL ACCOUNTS

  • Boosted attractivity through targeted message for targeted audience, clearness on on what you offer, company identity, benefits etc. ​​

*We can calculate packages according to the working volume or temporal limits (costs can start at 600 EUR/month)

WEBSITE
+
 SOCIAL MEDIA FACE LIFT – COPYWRITING & DESIGN
EUR 1750

COPY

Boosted attractivity through targeted message for targeted audience, clearness on what you offer, company identity, benefits etc.

VISUAL

Modern professional look in accordance to your industry and identity for ensuring trust and increasing time spent on website for reading info

VISUAL
MATERIAL
STARTING FROM
EUR 75 / CONCEPT

SIMPLE VISUAL LAYOUT

  • Graphics made with pre-owned illustrations / images

  • 3 days

  • 3 modifications by request

75 EUR

GRAPHIC VISUAL LAYOUT

  • Digital drawing & creation from scratch

  • 3 days

  • 3 modifications by request

 150 EUR

FACE LIFT FOR WEBSITE
EUR 0.30 / WORD

COPY, CONTENT & SEO

  • Copy & content with research on key words for search optimization

BETTER RESULTS THROUGH
MONTHLY CAMPAIGNS
FULL SERVICE CAMPAIGN IMPLEMENTATION
EUR 2100/MONTH

CONTENT

Daily content for all types of targeted media channels

ADS CAMPAIGNS

Daily administrating ads campaigns on all channels in real time

Implementing, monitoring and optimizing in real time for campaigns on all channels (e.g.: postings daily on each channel)

GRAPEVINE EFFECT

Word of mouth marketing actions through initiating contact and info transmitting human to human in communities

PR

PR in blogging/press communities

CONTENT

Creating articles

PREMIUM CAMPAIGN IMPLEMENTATION
EUR 1500/MONTH

CONTENT

Daily content for 2 types of targeted media channels

ADS CAMPAIGNS

Daily administrating ads campaigns on 2 channels in real time

Implementing, monitoring and optimizing in real time for campaigns on 2 channels (e.g.: postings daily on Facebook and LinkedIn)

BASIC CAMPAIGN IMPLEMENTATION
EUR 1000/MONTH

CONTENT

Weekly content for 2 types of targeted media channels

ADS CAMPAIGNS

Administrating twice a week ads campaigns on 1 channel in real time

Implementing, monitoring and optimizing in real time for campaigns on 1 channel (e.g.: postings once or twice a week on Facebook and LinkedIn)

EMPLOYER BRAND
STRATEGY & IDENTITY
POSITIONING AND IDENTITY
EUR 2000

MARKET RESEARCH

Finding out what the image is: analysis of reputation, research on competitors, feedback from candidates, employees, management etc.

DEFINING THE BRAND

Defining the brand’s identity, the company’s vision, mission, core values, analysis, the key concept of the campaign (core message, targets, adaptation etc.)

DEFINING THE TARGET

Defining the targeted candidates & prospects

CALCULATING THE FUNNEL

How many people know the brand, how many people are attracted, how many people want to visit, how many apply for job opportunities, how many return etc., candidates/month,/year, how many return

STRATEGY – PROMOTING
PLAN
EUR 1500

6 MONTHS PROMO STRATEGY

  • Defining the current business situation,

  • Setting business objectives,

  • Defining current marketing situation,

  • Setting marketing objectives,

  • Defining approach on strategies and tactics, necessary resources and risks

  • Choosing the best promoting channels for specific periods of time

THE CREATIVE CONCEPT - COPYWRITING
EUR 900

COPYWRITING - THE CREATIVE CONCEPT

The center message, key creative concept of the campaign – strategic communication

STRATEGY - COMMUNICATION
EUR 1500

6 MONTHS COMMUNICATION STRATEGY

  • Concentrating on each relevant channel; it includes analysis and impact previsions

  • Adapting the strategy for each category of opportunities,

  • Material design

  • Positioning as a top brand with top opportunities

THE CREATIVE CONCEPT - VISUAL
EUR 750

DESIGN - THE CREATIVE CONCEPT

Design for material posted on different channels – modern look in accordance to your industry and identity

It includes:

  • 5 key visuals

  • 3 secondary visuals

  • the campaign manual with the definition of the concept and how it can be used later on to maximize the brand identity (advisable to be used when starting a campaign targetting impact on image or communication or for supporting a TV campaign in online or offline)

After finalizing the visual identity and the internal and external analysis processes, we can determine the exact material and types of support necessary for exposing identity in accordance with the activity of the company (e.g.: internal documents, flyers, pens, envelopes, uniforms).

WOULD YOU LIKE TO RECIEVE

A PERSONALIZED ANALYSIS & QUOTATION?

Leave us your contacts and requirements and we will come back to you with the right package. If you prefer to talk to someone directly, you can always call us at +40724433667 or write to us on WhatsApp, on the same number.

WHAT YOU SHOULD KNOW

BEFORE YOU CONTACT US

IF YOU DON’T HAVE AN INTERNAL MARKETING DEPARTMENT
Without a Marketing department or a team that can implement and monitor the activity in real time, we recommend shorter period strategies
MONITORISING AND IMPLEMENTING
If requested, we can also provide you these services implementing and monitoring in real time of the communication and marketing strategies so that they are permanently aligned with the company objectives.
A CLEAR DEADLINE
For some results we can have a clear deadline, but for others the end date can only be approximated.
E.g.: A rebranding campaign can take from 1 to 3 months from the moment when all information was received in the brief, all this depending on the size of the business, the needs of the brand and the later on decided project specifications.
A clear deadline can be communicated only after all components of the campaign are known and all the services needed to be implemented.
RESOURCES FOR USING MORE CHANNELS
Creating content for Facebook is not the same as creating content for LinkedIn or, even less for blogging communities or press. 
In the same way, time is distributed differently when there is only one ads campaign or when you have 3-4 campaigns on different channels on which the content must be presented differently and also the implementing manner, and for each channel and different types of audiences. 
RESOURCES FOR ADS CAMPAIGNS
In order to optimize ads campaigns there is the need for constant watching and clicks so that they can be optimized in real time along with observations about the behavior and reactions of the targeted audience, for days.
RESOURCES FOR CREATING THE RIGHT CONTENT
For creating the content there is a need for understanding and analysis in real time for what the best form of creating and releasing specific information and texts online are. So these actions are constant work and need time, resources and attention.
The activity has a deeper insight and is more intense even more when it is concentrated in the online environment, where the target is hiding behind a screen. This activity is intense even when we are attacking only one channel. When all these are combined, the work load is bigger, so the more channels we have, the work grows exponentially, and also the resources. And these are a few reasons for the differences between the quotations.
WHY SOME OF YOUR OTHER CAMPAIGNS MIGHT HAVE GONE WRONG
A lot of creatives and specialists calculate budgets without taking into consideration the importance or the attention and this is how weak, below average results are generated, decreasing in this way the value of the campaign in general, and also the results of each budget given for paid media. That is why we recommend to invest in people and the right practices at the right time and not spend more in the end to correct practices that translated into bad implementation at any given time.
 
  • Facebook - The Basics Agency
  • LinkedIn