WHAT YOU SHOULD KNOW
BEFORE YOU CONTACT US
IF YOU DON’T HAVE AN INTERNAL MARKETING DEPARTMENT
Without a Marketing department or a team that can implement and monitor the activity in real time, we recommend shorter period strategies
MONITORISING AND IMPLEMENTING
If requested, we can also provide you these services implementing and monitoring in real time of the communication and marketing strategies so that they are permanently aligned with the company objectives.
A CLEAR DEADLINE
For some results we can have a clear deadline, but for others the end date can only be approximated.
E.g.: A rebranding campaign can take from 1 to 3 months from the moment when all information was received in the brief, all this depending on the size of the business, the needs of the brand and the later on decided project specifications.
A clear deadline can be communicated only after all components of the campaign are known and all the services needed to be implemented.
RESOURCES FOR USING MORE CHANNELS
Creating content for Facebook is not the same as creating content for LinkedIn or, even less for blogging communities or press.
In the same way, time is distributed differently when there is only one ads campaign or when you have 3-4 campaigns on different channels on which the content must be presented differently and also the implementing manner, and for each channel and different types of audiences.
RESOURCES FOR ADS CAMPAIGNS
In order to optimize ads campaigns there is the need for constant watching and clicks so that they can be optimized in real time along with observations about the behavior and reactions of the targeted audience, for days.
RESOURCES FOR CREATING THE RIGHT CONTENT
For creating the content there is a need for understanding and analysis in real time for what the best form of creating and releasing specific information and texts online are. So these actions are constant work and need time, resources and attention.
The activity has a deeper insight and is more intense even more when it is concentrated in the online environment, where the target is hiding behind a screen. This activity is intense even when we are attacking only one channel. When all these are combined, the work load is bigger, so the more channels we have, the work grows exponentially, and also the resources. And these are a few reasons for the differences between the quotations.
WHY SOME OF YOUR OTHER CAMPAIGNS MIGHT HAVE GONE WRONG
A lot of creatives and specialists calculate budgets without taking into consideration the importance or the attention and this is how weak, below average results are generated, decreasing in this way the value of the campaign in general, and also the results of each budget given for paid media. That is why we recommend to invest in people and the right practices at the right time and not spend more in the end to correct practices that translated into bad implementation at any given time.
