
WHAT
WE ARE
Things are simple. We are an agency. We have 3 divisions.
The 1st Division is for classical media services - generating more business for you and a better image for your products and company.
The 2nd Division is for special projects dedicated to Employer Branding and generating candidate leads through media campaigns.
And our 3rd Division is dedicated to trainings for professional skills and consultancy that can help you grow your business or make a change in your career.
SOME BASICS ABOUT
...THE BASICS
So, for short... our team will serve your company's advertising and promotional needs and wants. We will also organize events for you. And if you will want to master some of our traits, we will also offer trainings for you or your people. Seems complex? It is. But no need to worry about it. That is what our team members that have over 10 years experience in several fields are here for. So you will only see the results and forget about all the hustle of generating them. And you will never have the need for outside resources as we will provide all aspects of planning and implementation ourselves. Would you like that? Read some more, then!
HOW AND WHO WE WORK WITH
Here are the facts! We choose our clients based on their view on partnerships in collaborations and on their reputation. If you represent a company that needs a partnership with experts, not only executionists, we are that partner for you! And our promise to you will be that we will always tell you when something will look promising for results, just as much as when you will be about to do something that will not work. And we expect the same openness in communication from your part! If that is for you, give us a call or write to us, and we will come to you with propositions that are suited for your needs and budgets. Oh! And one last thing! We will never come to you with a solution before an analysis of your business. Concrete information is the basis of any successful strategy!
ABOUT OUR
FOUNDER

ALINA ANGHEL
Starting 2008 she set the foundation for one of the first employer reputation agencies in Romania and continued to build multiple innovative projects for over 200 corporations in 20 industries, providing them resources for growing and maintaining a strong employer brand and coherent positioning in the market.
In 2017 she initiated "The basics - the one that works" - a concept for increasing turnover using a holistic approach, structured analysis, integrated communication strategies as well as internal and external branding experience projects.